A flow wrap machine is a type of horizontal automated packaging equipment that continuously wraps products in a continuous film of packaging material, creating a tight, sealed, 'pillow-pack' style pouch. It operates by unwinding a roll of film, shaping it into a tube, feeding the product into the tube, and then heat-sealing and cutting it to form individual packages. These versatile machines are widely used in industries like food, pharmaceuticals, and personal care for high-speed, efficient, and consistent packaging of items such as snacks, soaps, and medical supplies.